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why we started

rich vitality

Our Mission: Provide the world with natural health and wellness solutions for a life of wellness and vitality. 


For quite some time, Richard Ingber, like many of Rich Vitality Superfoods’ clients, had been frustrated with all the processed foods being pushed in almost all of the markets out there. Full of artificial sweeteners, harmful chemicals, GMO’s, hormones, antibiotics, and a basic lack of nutritional value – these foods just don’t have the health benefits people really need.

So, when Richard formed Rich Vitality Superfoods, we began to educate ourselves more on which natural foods actually provide the most health benefits to people. Often called “superfoods,” these are foods that are packed with life-supporting minerals and nutrients like magnesium, antioxidants, vitamins, essential fatty acids, plant proteins, and more.

Dairy, Soy & Gluten Free- Non-GMO

We started to source our ingredients from pristine organic small farms and came up with recipes that provided real and noticeable health benefits. We then shared them with a few like-minded people who care about their nutritional intake.


Today, virtually all of our customers report that when they use these types of ingredients in a morning smoothie, they have more energy, increased mental clarity, love the taste and texture, and they’re satisfied beyond lunchtime!


Products from Rich Vitality Superfoods are easy to incorporate into your day. They can be shaken with your favorite healthy beverage as a meal on the go and you’ll find that it’s not only super-healthy and filling but delicious too! For many, the fact that it is made of seven organic foods, with no fillers or flavorings, and is dairy, soy and gluten-free, is hugely beneficial because it covers all the important requirements of a healthy diet in one ingredient.


You can also purchase our products at the following locations:

Kalamazoo People’s Food Co-op

PO box 469
Kalamazoo, MI 49007

Natural Health Center

4610 West Main Street
Kalamazoo, MI 49006

Midtown Fresh Market

1693 S. Westnedge Ave
Kalamazoo, MI 49008


Get In Touch

Call us now: 888-265-5020



"I found that not only is this protein blend delicious and purely organic, it has boosted my energy since I began using it 6 months ago. I also found, and this was important, that it reduced my cravings for carbs, reduced my desire for snacks, and basically helped me avoid overeating later in the day. When I make a smoothie for breakfast, I feel full until lunch time."

L. Greer | Freelance Photographer & Owner Ephemera Photography, Greater Grand Rapids, Michigan Area - 08/01/2018


"Making my morning smoothie with the Super FoodProtein Blend is my absolute favorite part of the day. Between class, work, strength training and photography I need energy that lasts all day long. It's a great feeling knowing i'm feeding my body 100% organic superfoods that gives me the energy and mental clarity I need to get after it everyday. Thank you for creating the perfect blend to keep me going day after day."

Michael - 08/27/2018


"I love Rich Vitality! I use it as a smoothie, and even put it in my coffee. I have used it to replace regular cocoa in brownies and no-bake cookies. You really have found a great blend that can make everyday treats healthy and unique. My wife also says "thank you, it is an easy way to get nutrition with both of us having busy days. Also it is a quick fix to breakfast."

Garrett - 08/27/2018

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